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Lander is a simple, intuitive application built to help web content creators with designing and testing landing pages. The application allows users to design and edit a landing page with several key functions, then to track how that landing page performs against up to two other variations of the same basic page. Lander allows for video and image embeds, feature lists and email opt-ins.

Lander comes complete with drag and drop elements for building flexible layouts that can help with conversion rates and click-through.

Lander launched in 2012 and has quickly amassed nearly 500 Twitter followers and 3,500 Facebook “Likes.”

Lander provides a bevy of powerful landing page tools in a suite that’s easy to manage and easy to use. Creating a landing page takes just minutes, thanks in large part to Lander’s drag-and-drop interface and instant preview functionality. Additionally, Lander provides users with robust analytical tools for assessing which of their landing pages is performing the best, and which can use improvements. Lander also allows users to fully integrate their chosen CRM or email marketing tools.

Lander is exceptionally easy to use. Users start by choosing one of the application’s pre-built layout templates and add or remove items as needed. Users may also start with a blank canvas, selecting and adding features as necessary. Everything about Lander is designed to be clear to the user and minimal in terms of technical expertise or web development experience.

Registration requires a first name, last name, email address and a created password. Users will also be required to select a custom URL for their Lander page. After the terms are accepted and the Captcha completed, users can access Lander’s tool set and build their first page.

Lander offers six different subscription platforms, ranging from free of charge to $260 per month. Plans that are more expensive allow for higher visitor numbers, an increased number of custom URLs and more advanced feature integration.

Any user who relies on landing pages to squeeze customers, obtain email addresses or encourage sales would benefit from giving Lander a shot. Building the basic Lander site is free, so it’s worth looking at regardless of the user’s current landing page. Lander is also helpful for those new to the online arena who need a little help with building the perfect landing page.

• Insert images or video.
• Add a features list.
• Built-in call to action and social network functions.
• Free to try and free to use.
• Test several versions of your page at once.

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